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  1. Home
  2. Strategic Communications
  3. Public Relations and Media Relations Guidelines

News Releases

News releases are sent to local media and, depending upon the nature of the story, regional news, national news, and specialized periodicals and newsletters. Information should be submitted at least two weeks prior to the event and should include the name of the event, date, time, locations, cost, telephone number for more information, a short description of the event, and other pertinent information. Make sure that you check the spelling of names and titles. Don't worry about using the correct news release format—the office will take care of that for you. Staff will write the release in the style that reporters and editors prefer and can use.

Please keep in mind that Strategic Communications cannot control what the newspapers print or what the television or radio stations choose to cover. The chance for coverage is greatly increased when sufficient lead time is given for the story. The choice of whether or not to cover the story is made by the editor of the newspaper, publication, or station.

Strategic Communications

  • Official Logos for Print and Web
  • Templates, Stock Images, and Email Headers
    • Sending Mass Email Messages
  • Editorial & Graphic Standards
    • Penn State Harrisburg: The Proper Name
    • Penn State: The Proper Name
    • Academic and Administrative Designations and Capitalization
    • Degree Offerings
    • Building Names at Penn State Harrisburg
    • Intercollegiate Athletics
    • Required Nondiscrimination Statement
    • Penn State Harrisburg Mark
  • Public Relations and Media Relations Guidelines
    • Appearing on Television or Radio
    • Getting publicity for your programs and news
    • News Releases
    • Advertising
  • Publication Guidelines
    • Getting Started
    • Printing
  • Social Media Guidelines
  • Web Policy
  • Zoom Virtual Backgrounds
  • Digital Signage System
Pennsylvania map showing Penn State campuses with Penn State Harrisburg highlighted

Penn State Harrisburg

A comprehensive college in southcentral Pennsylvania offering more than 70 undergraduate and graduate programs.
  • facebook
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  • flickr
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Visit Apply Give
  • This is Penn State
    • Vision, Mission and Values
    • Diversity and Inclusion
    • Academic and Administrative Leadership
    • Chancellor's Office
    • Board of Advisors
  • Academics
    • Undergraduate Degrees
    • Graduate Degrees
    • Academic Calendar
  • Admission
    • Office of Admissions
    • Housing Options
    • Veterans Services
  • Tuition & Financial Aid
    • Office of Student Aid
    • Bursar's Office
  • Research
    • Office of Research and Outreach
    • Harrisburg LaunchBox
  • Student Life
    • Office of Student Engagement
    • Division of Student Affairs
    • Student Initiated Fee
  • Community Safety & Health
    • University Police and Public Safety
    • PSUAlert
    • Weather Policy
Penn State University
777 West Harrisburg Pike, Middletown, PA 17057 717-948-6000

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