Skip to main content
Penn State Harrisburg
Hotline Visit Apply Give
  • Academics
    • Undergraduate Degrees
    • Graduate Programs
  • Admissions and Financial Aid
    • Office of Admissions
    • Tuition and Financial Aid
  • Research
  • Information For
    • Future Students
    • Parents & Families
    • Alumni & Supporters
    • Current Students
    • Faculty & Staff
    • Workforce Professionals
Full site navigation menu

This dialog contains the full navigation menu for this site.

Penn State Harrisburg
Enter the terms you wish to search for.
Search type:
Hotline Visit Apply Give
  • This is Penn State
    • Vision, Mission and Values
    • Diversity and Inclusion at Penn State Harrisburg
    • Outreach and Economic Development Services
    • Board of Advisers
    • Administration
    • Chancellor's Office
  • Academics
    • Undergraduate Degrees
    • Graduate Degrees
    • Minors
    • Graduate or Postbaccalaureate Certificates
    • Integrated Undergraduate/Graduate Degrees
    • Education Certifications and Endorsements
  • Admissions
  • Tuition & Financial Aid
  • Research
  • Athletics
  • Student Life

Find Information For:

  • Future Students
  • Parents & Families
  • Alumni & Supporters
  • Current Students
  • Faculty & Staff
  • Workforce Professionals

Helpful Links

  • Contact Us
  • Give Today
  • Directory
  • Events Calendar

Connect With Us

  • facebook
  • twitter
  • linkedin
  • flickr
  • youtube
  • instagram
  1. Home
  2. Marketing and Communications
  3. Public Relations and Media Relations Guidelines

Appearing on Television or Radio

Preparation is key to a successful television interview. Most television spots focus on short snapshots rather than in-depth interviews. Follow these additional tips:

  • Speak in conversational tones, using your normal tone and style.
  • Don't use technical jargon. Assume the viewer/listener is completely unfamiliar with the subject matter on which you are speaking.
  • Keep your answers concise. The average sound bite lasts twelve seconds.
  • Use verbal lists to highlight your points, i.e.: "The five key examples are ..."
  • Maintain eye contact with the interviewer. Don't look at the camera. Use small gestures to make a point, not big sweeping movements.
  • Wear clothing in which you're comfortable, but keep to your normal professional appearance. Don't create visual distractions with your clothing. Solid clothes or clothes with simple patterns are fine. If seated, don't rock or swivel. If standing, stand still.
  • Please try to mention Penn State Harrisburg in the sound bite to ensure that your affiliation with the University is not edited out of the story.

 

Marketing and Communications

  • Official Logos for Print and Web
  • Templates, Stock Images, and Email Headers
    • Sending Mass Email Messages
  • Editorial & Graphic Standards
    • Penn State Harrisburg: The Proper Name
    • Penn State: The Proper Name
    • Academic and Administrative Designations and Capitalization
    • Degree Offerings
    • Building Names at Penn State Harrisburg
    • Intercollegiate Athletics
    • Nondiscrimination/Affirmative Action Statements
    • Penn State Harrisburg Mark
  • Public Relations and Media Relations Guidelines
    • Appearing on Television or Radio
    • Getting publicity for your programs and news
    • News Releases
    • Advertising
  • Publication Guidelines
    • Getting Started
    • Printing
  • Social Media Guidelines
  • Web Policy
  • Zoom Virtual Backgrounds
  • Digital Signage System
Pennsylvania map showing Penn State campuses with Penn State Harrisburg highlighted

Penn State Harrisburg

A comprehensive college in southcentral Pennsylvania offering more than 70 undergraduate and graduate programs.
  • facebook
  • twitter
  • linkedin
  • flickr
  • youtube
  • instagram
Visit Apply Give
  • This is Penn State
    • Administration
    • Vision, Mission and Values
    • Board of Advisors
    • Outreach and Economic Development Services
  • Academics
    • Undergraduate Degrees
    • Graduate Degrees
    • Academic Calendar
  • Admission
    • Office of Admissions
    • Housing Options
    • Veterans
  • Tuition & Financial Aid
    • Office of Student Aid
    • Bursar's Office
  • Research
    • Office of Research and Outreach
    • Harrisburg LaunchBox
  • Student Life
    • Office of Student Life
    • Student Affairs
    • Student Initiated Fee
  • Community Safety & Health
    • University Police and Public Safety
    • PSUAlert
    • Weather Policy
Penn State University
777 West Harrisburg Pike, Middletown, PA 17057 717-948-6000

Footer Legal Menu

  • Privacy
  • Non-discrimination
  • Equal Opportunity
  • Accessibility
  • Copyright
  • Directory
  • The Pennsylvania State University © 2023
  • We Are Penn State