School of Business Administration

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Dr. Chinintorn (Pom) Nakhata taking a selfie

A picture worth a thousand words: Examining the research on selfie marketing

Penn State Harrisburg marketing and consumer research expert Chinintorn "Pom" Nakhata is examining how social media trends influence not just the habits of consumers, but their self-perception, and how brands are involved in shaping it.

Penn State Harrisburg students inducted into national marketing honor society

Ten students in Penn State Harrisburg’s School of Business Administration were recently inducted into Mu Kappa Tau, a national honor society that recognizes top students majoring in marketing.

Harrisburg's School of Business Administration maintains AACSB accreditation

AACSB International (the Association to Advance Collegiate Schools of Business) has extended the accreditation for the business degree programs offered by Penn State Harrisburg’s School of Business Administration.

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School of Business Administration