Listen to three recent alumni of the marketing program describe their experiences at Penn State Harrisburg and how that helped shaped them in the earliest part of their careers.
Marketing (B.S.)
This major is designed for students interested in careers involving sales, promotion, services, distribution, research, and planning for business and the public sector. The major provides students with key concepts and methods of analysis in marketing. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.
To learn more about these young alumni's stories, watch their in-depth videos on the Career Opportunities page .
