Program Learning Goals and Objectives

  • Goal 1: Be Effective Communicators
    • Objective 1.1: Convey ideas in a clear, coherent manner in written communication
    • Objective 1.2: Present verbally thoughts and ideas in a way that can be clearly understood by a target audience   
  • Goal 2: Be Ethically and Socially Responsible  
    • Objective 2.1: Be competent in analyzing social and ethical decision-making issues in organizations
  • Goal 3: Be Critical Thinkers   
    • Objective 3.1: Graduates should be able to identify company issues (noting timing, magnitude, strategic relevance of the issue from view of target stakeholder), perform and describe analysis with relevant facts/support, provide alternatives (examining the pros/cons of each potential solution), and recommend a solution for the identified issue   
  • Goal 4: Have Competence in their Discipline   
    • Objective 4.1: Demonstrate knowledge of the history and current practices in their major and recognize, recommend, and implement best practices in their areas of specialization   

Marketing Program: The marketing major is dedicated to training of future customer-focused managers of the marketing function and process. The marketing major is designed for students interested in careers involving sales, promotion, services, business-to-business marketing, retailing, distribution, research, and planning for business, not-for-profit organizations, and the public sector 

Students should demonstrate the following competencies:

  • MRKT 1.1: Understanding the concepts and techniques of marketing as it applies to modern organizations  
    • Impact of the environmental factors
    • Marketing segmentation, targeting, and positioning
    • Marketing decision variables
    • Organizational arrangements and control procedures
    • Social responsibility and marketing ethics
    • International marketing planning   
  • MRKT 1.2: Different market environments in which marketing programs, plans, and strategies are formulated and implemented   
    • Impact of personal and psychological factors
    • Impact of social and cultural factors
    • Consumer decision making process
    • Cross-cultural/national consumer behavior issues   
  • MRKT 1.3: The analytical tools necessary to assist brick-and-mortal and on-line marketing operations of companies   
    • Marketing research process
    • Marketing data collection, analysis, and interpretation   
  • MRKT 1.4: Develop and carry out a marketing plan for a business   
    • Examination of analysis, planning, organization, implementation, and control of marketing activities of companies