Program Learning Goals and Objectives

  • Goal 1: Be Effective Communicators
    • Objective 1.1: Convey ideas in a clear, coherent manner in written communication
    • Objective 1.2: Present verbally thoughts and ideas in a way that can be clearly understood by a target audience
  • Goal 2: Be Ethically and Socially Responsible
    • Objective 2.1:Be competent in analyzing social and ethical decision-making issues in organizations
  • Goal 3: Be Critical Thinkers
    • Objective 3.1: Be able to think and identify multiple dimensions of company issues and performances and make an assessment of company performances in achieving financial and strategic objectives, tracking their achievements, and giving management of companies a more complete and balanced view of how organization is performing
  • Goal 4: Have Competence in their Discipline
    • Objective 4.1: Demonstrate knowledge of the history and current practices in their major and recognize, recommend, and implement best practices in their areas of specialization
  • F. Marketing Program: The marketing major is dedicated to training of future customer-focused managers of the marketing function and process. The marketing major is designed for students interested in careers involving sales, promotion, services, business-to-business marketing, retailing, distribution, research, and planning for business, not-for-profit organizations, and the public sector 

Students should demonstrate the following competencies:

  • MRKT 1.1: Understanding the concepts and techniques of marketing as it applies to modern organizations
    •  Impact of the environmental factors
    • Marketing segmentation, targeting, and positioning
    • Marketing decision variables
    • Organizational arrangements and control procedures
    •  Social responsibility and marketing ethics 
    • International marketing planning
       
  • MRKT 1.2: Different market environments in which marketing programs, plans, and strategies are formulated and implemented
    • Impact of personal and psychological factors
    • Impact of social and cultural factors
    • Consumer decision making process 
    • Cross-cultural/national consumer behavior issues
  • MRKT 1.3: The analytical tools necessary to assist brick-and-mortal and on-line marketing operations of companies
    • Marketing research process
    • Marketing data collection, analysis, and interpretation  
  • MRKT 1.4: Develop and carry out a marketing plan for a business
    • Examination of analysis, planning, organization, implementation, and control of marketing activities of companies