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  3. Marketing

Bachelor of Science in Marketing

This major is designed for students interested in careers involving sales, promotion, services, distribution, research, and planning for business and the public sector. The major provides students with key concepts and methods of analysis in marketing. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.

Bachelor of Science in Marketing

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Program Contact

Administrative Support Assistant
Cathy Stoey
[email protected]

Program Coordinator
Erdener Kaynak, Ph.D.

E355, Olmsted

Apply now
Online Application
Transfer to Penn State Harrisburg

This program is also available via World Campus.

For more information see World Campus program listing

Marketing Programs

Bachelor of Science in Marketing
Integrated B.S/M.B.A. in Marketing
Minor in Sales
Marketing Overview

Penn State Harrisburg

777 West Harrisburg Pike
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717-948-6000
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