Integrated B.S. in Marketing/M.B.A.

Integrated B.S. in Marketing/M.B.A.

The School of Business Administration offers a limited number of academically superior Bachelor of Science in Marketing candidates the opportunity to enroll in an integrated, continuous program of study leading to both the Bachelor of Science in Marketing and the Master of Business Administration. The ability to coordinate as well as concurrently pursue the two degree programs enables the students to earn both degrees in five years. Specifically, as many as twelve of the credits required for the master’s degree may be applied to both undergraduate and graduate degree programs.

If for any reason students admitted to the IUG program are unable to complete the requirements for the Master of Business Administration degree, the students will be permitted to receive the Bachelor of Science in Marketing degree assuming all the undergraduate degree requirements have been satisfactorily completed.

Degree Requirements

Students in the Integrated Undergraduate-Graduate (IUG) program must fulfill all requirements for the Bachelor of Science in Marketing and Master of Business Administration in order to be awarded that degree, subject to the double-counting of credits as outlined below. Up to 12 credits may be double-counted towards the degree requirements for both the graduate and undergraduate degrees. All courses counted for both degrees must be at the 500- or 800-level. Credits associated with culminating experience for the graduate degree cannot be double-counted. The M.B.A. courses that could possibly be double-counted include:

  • BUS 515 Business Ethics, Governance and Law (3)
  • INFSY 540 Information Technology and Knowledge Management (3)
  • MRKT 514 Strategic Marketing (3)
  • MRKT 571 Consumer Behavior (3)
  • MRKT 572 Marketing Research (3) 
  • MRKT 585 Business-to-Business Marketing (3) 
  • MRKT 587 Global Marketing (3)