Marketing is an important functional area of business which assists decision makers in analyzing market opportunities, developing effective plans and strategies, and implementing plans and marketing activities. The result of these activities is customer satisfaction at a profit on a continuous basis. As an innovative and interdisciplinary subject area, the study of marketing involves value creation activities from the perspective of customers and companies, where both parties benefit from the exchange process. From a company perspective, marketing activities create repeat purchase and brand loyalty. From a customer perspective, the function creates customer satisfaction by offering customers the right product, at the right time, at the right place, and a mutually beneficial transfer of ownership takes place.
The Penn State Harrisburg degree program in marketing is offered at the Middletown campus and online through Penn State World Campus. The program prepares students for careers in sales, promotion and advertising, service industries, distribution/logistics, marketing research, social marketing, and strategic planning for business, the public sector, not-for-profit organizations. There are well-paid employment opportunities at local, regional, national and international levels.
Marketing faculty members bring their research findings and consultancy experiences to the classroom to benefit their students, and publish their findings in scholarly and professional journals.
For course descriptions and program requirements, see the Penn State University Bulletin.