Graduates of Penn State Harrisburg’s Marketing program can pursue career opportunities in marketing and sales management, advertising, marketing research, retail, public policy, public relations, education and training, and consumer affairs. These opportunities can be found in many settings including small business, large corporations, government, health care, educational institutions, and nonprofit organizations. The Marketing program also helps prepare the student for advanced study at the graduate level.
Demand for college graduates with marketing degrees is expected to increase faster than the average for all occupations through 2010, as reported by the U.S. Bureau of Labor Statistics. Projected employment growth will vary by industry. For example, employment is expected to be best in business service areas as compared with manufacturing industries. While competition for jobs will be keen, graduates with strong communication skills, a high level of creativity, and related experience should have the best job opportunities.