Biography
Dr. Bhatt completed his Ph.D. in Marketing from Drexel University in 2019. He has been on the faculty of Penn State University at Harrisburg since 2019. His research has been published in journals such as Psychology & Marketing, Journal of Consumer Behaviour, Food Quality and Preference, International Journal of Retail and Distribution Management, The International Review of Retail, Distribution and Consumer Research, Journal of Food Products Marketing, Journal of Cleaner Production, Journal of Marketing Analytics, and Sustainability.
He currently serves on the editorial board of two journals – Journal of Food Products Marketing and Frontiers in Neuroergonomics. He is regularly invited to review for a wide range of marketing and business journals.
Research Interests
- Pricing
- Retailing
- Food Marketing
Publications
Ye, H., Bhatt, S., Deutsch, J., Suri, R. (forthcoming) Is there a market for upcycled pet food? Journal of Cleaner Production
Pai, D.* and Bhatt, S.* (forthcoming) Is Suggestive Selling Effective in Increasing Sales? Investigating its Role in Store Promotion Strategy Using Retail Chain Data from the United States. Journal of Marketing Analytics (*Equal authorship)
Bhatt, S., Deutsch, J., Suri, R. (forthcoming) Differentiating Price Sensitivity from Willingness to Pay: Role of Pricing in Consumer Acceptance of Upcycled Foods. Journal of Food Products Marketing
Jeong, H., Bhatt, S., Ye, H., Zhang, J., & Suri, R. (forthcoming) When and whom should retailers offer price reductions in times of crisis? International Journal of Retail and Distribution Management
Bhatt, D., Kim, H. S., & Bhatt, S. (2021). Shopping motivations of fashion subscription service consumers. The International Review of Retail, Distribution and Consumer Research, 31(5), 549-565.
Bhatt, S., Ye, H., Deutsch, J., Jeong, H., Zhang, J., & Suri, R. (2021). Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods? Journal of Food Products Marketing, 27(4), 188-203.
Goodman-Smith, F., Bhatt, S., Moore, R., Mirosa, M., Ye, H., Deutsch, J., & Suri, R. (2021). Retail Potential for Upcycled Foods: Evidence from New Zealand. Sustainability, 13(5), 2624.
Jeong, H., Ye, H., Bhatt, S., Zhang, J., & Suri, R. (2021). When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID-19 pandemic. Journal of Consumer Behaviour, n/a(n/a). (in press)
Bhatt, S., Ye, H., Deutsch, J., Ayaz, H., & Suri, R. (2020). Consumers’ willingness to pay for upcycled foods. Food Quality and Preference, 86, 104035.
Ye, H., Bhatt, S., Jeong, H., Zhang, J., & Suri, R. (2020). Red price? Red flag! Eye-tracking reveals how one red price can hurt a retailer. Psychology & Marketing 37(7), 928-941.
Zhang, J., Ye, H., Bhatt, S., Jeong, H., Deutsch, J., Ayaz, H., & Suri, R. (2021). Addressing food waste: How to position upcycled foods to different generations. Journal of Consumer Behaviour, 20(2), 242-250.
Bhatt, S., Lee, J., Deutsch, J., Ayaz, H., Fulton, B., & Suri, R. (2018). From food waste to value-added surplus products (VASP): Consumer acceptance of a novel food product category. Journal of Consumer Behaviour. 17(1), 57-63.
Lee, J*., Bhatt, S.*, & Suri, R. (2018). When consumers penalize not so green products. Psychology & Marketing. 35(1), 36-46. (*shared first authorship)
Book Chapter:
Bhatt, S., Agrali, A., McCarthy, K., Suri, R., & Ayaz, H. (2019). Chapter 30 - Web Usability Testing With Concurrent fNIRS and Eye Tracking. In Ayaz, Hasan; Dehais, Frédéric (Eds.), Neuroergonomics (pp. 181 - 186). Academic Press.
Press:
Bhatt, S., & Suri, R (2017). Website testing enters a new era. CIO Magazine. May 2017, 9-12.