Ozge Aybat, Ph.D.

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Associate Professor of Marketing, School of Business Administration
Office Phone
Office Location
Olmsted Building, E355
E355 OLMSTED BLDG
PENN STATE HBG
MIDDLETOWN, PA 17057
Biography

Dr. Aybat received her Ph.D. in marketing from Baruch College, City University of New York and joined Penn State Harrisburg in Fall 2012. Her research mainly focuses on two areas of consumer behavior: impact of emotions on consumers’ attitudes and behaviors as well as impact of individual differences on goal-pursuit processes. Her work has been published in journals such as Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Brand Management; and has been presented at major conferences such as the Association for Consumer Research and the Society for Consumer Psychology. She currently teaches Principles of Marketing, Marketing Research, and Marketing Management.

Professional Affiliations

  • Association for Consumer Research
  • Society for Consumer Psychology
Research Interests

Impact of emotions on consumer behavior

Goals and self-control

Cultural differences in decision making