Darrell E. Bartholomew, Ph.D.

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Assistant Professor of Marketing, School of Business Administration
Office Phone
Office Location
Olmsted Building, E356r
E356R OLMSTED BLDG
PENN STATE HBG
MIDDLETOWN, PA 17057
Biography

Dr. Bartholomew has taught undergraduate courses in marketing principles, consumer behavior, internet marketing, advertising and retailing at Rider University, Oklahoma State University and Southwest Minnesota State University prior to joining Penn State Harrisburg.

Dr. Bartholomew has published in the Journal of Marketing, Journal of Public Policy and Marketing, Journal of Business and Industrial Marketing, and the International Journal of Business Information Systems.

Professional Affiliations

  • American Marketing Association
  • Society for Marketing Advances
  • Pi Sigma Epsilon Lifetime Member
  • Mu Kappa Tau Lifetime Member
Research Interests

Consumer Behavior

Behavioral Addictions

Communities/Consumption Subcultures

Compulsive Consumption

Religiosity

Rituals

Digital Marketing and Social Media

Sales Leadership Development