Darrell E. Bartholomew, Ph.D.

Assistant Professor of Marketing, Business Administration
Business Administration Graduate Faculty
Office Phone: +1 717 948 6166
Office Location: Olmsted Building, E356r
Mailing Address:
E356R OLMSTED BLDG
PENN STATE HBG
MIDDLETOWN, PA 17057

Bottom Fields

Bio

Dr. Bartholomew has taught undergraduate courses in marketing principles, consumer behavior, internet marketing, advertising and retailing at Rider University, Oklahoma State University and Southwest Minnesota State University prior to joining Penn State Harrisburg.

Dr. Bartholomew has published in the Journal of Marketing, Journal of Public Policy and Marketing, Journal of Business and Industrial Marketing, and the International Journal of Business Information Systems.

Professional Affiliations

  • American Marketing Association
  • Society for Marketing Advances
  • Pi Sigma Epsilon Lifetime Member
  • Mu Kappa Tau Lifetime Member
Research Interests
Consumer Behavior
Behavioral Addictions
Communities/Consumption Subcultures
Compulsive Consumption
Religiosity
Rituals
Digital Marketing and Social Media
Sales Leadership Development