Meng-Hua Hsieh, Ph.D.

Assistant Professor of Marketing, School of Business Administration
Business Administration Graduate Faculty
Office Phone: +1 717 948 4316
Office Location: Olmsted Building, E355
Mailing Address:
E355 OLMSTED BLDG
PENN STATE HBG
MIDDLETOWN, PA 17057

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Bio

Dr. Hsieh joined the School of Business Administration at Penn State Harrisburg in 2014. Before joining Penn State Harrisburg, she was a visiting faculty member at Virginia Tech. She received her Ph.D. in Marketing from the Foster School of Business at the University of Washington and her M.S. in Integrated Marketing Communications from Northwestern University. She won the University of Washington Graduate School Presidential Dissertation Fellowship, a prestigious university-wide competitive dissertation award.

Dr. Hsieh’s research primarily focuses on healthcare marketing and examines how consumers’ mind-sets influence their responses to marketing communications. Her research also involves how consumers’ brand relationships affect their brand evaluations. Her research has been featured in various publications including the journal Organizational Behavior and Human Decision Processes. She has published a book chapter in Cracking the Code: How Managers Can Drive Profits by Leveraging Consumer Psychology, and has presented her research at major conferences such as the Association for Consumer Research. 

Research Interests
Advertising and Healthcare Marketing
Mind-sets and Motivation
Consumer Decision Making
Consumer-brand Relationships