Ozge Aybat, Ph.D.

Assistant Professor of Marketing, Business Administration
Business Administration Graduate Faculty
Information Systems Graduate Faculty
Office Phone: +1 717 948 6155
Office Location: Olmsted Building, E355
Mailing Address:
E355 OLMSTED BLDG
PENN STATE HBG
MIDDLETOWN, PA 17057

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Bio

Dr. Aybat received her Ph.D. in marketing from Baruch College, City University of New York and joined Penn State Harrisburg in Fall 2012. Her research mainly focuses on two areas of consumer behavior: impact of emotions on consumers’ attitudes and behaviors as well as impact of individual differences on goal-pursuit processes. Her work has been published in journals such as Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Brand Management; and has been presented at major conferences such as the Association for Consumer Research and the Society for Consumer Psychology. She currently teaches Principles of Marketing, Marketing Research, and Marketing Management.

Professional Affiliations

  • Association for Consumer Research
  • Society for Consumer Psychology
Research Interests
Impact of emotions on consumer behavior
Goals and self-control
Cultural differences in decision making