Chinintorn Nakhata, Ph.D.

Assistant Professor of Marketing, Business Administration
Business Administration Graduate Faculty
Office Phone: +1 717 948 6171
Mailing Address:
E356 OLMSTED BLDG
PENN STATE HBG
MIDDLETOWN, PA 17057

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Bio

Chinintorn (Pom) Nakhata joined the School of Business Administration, Penn State Harrisburg in Fall 2017. Her research interests are behavioral pricing, retailing, direct/ interactive marketing, and services. Her works have been published in Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management and Logistics Research. She has presented her research at Winter/Summer AMA, AMA/ACRA, AMS, SMA, INFORM marketing Science Society, Pricing & Retailing, Marketing EDGE, MMA, SPSP, and DSI. She is currently an editorial review board for Journal of Consumer Marketing. She holds Ph.D. in Marketing from University of South Florida, D.B.A. in Management from University of South Australia, M.B.A. (majors Marketing & Finance) from Sasin Graduate Institute of Business Administration, and B.B.A in Marketing from Chulalongkorn University. She has work and training experiences at Property Perfect PLC. and Unilever Thai Holding.

Professional Affiliations

  • American Marketing Association (AMA)
  • Academy of Marketing Sciences (AMS)
Research Interests
Behavioral Pricing
Retailing
Direct/ Interactive Marketing
Services