Assessment

Assessment

Program Learning Goals and Objectives

  • Goal 1: Be Effective Communicators
    • Objective 1.1: Formulate thoughts and ideas in a way that can be clearly understood by a target audience
    • Objective 1.2: Convey ideas in a clear, coherent manner in verbal and written communication
  • Goal 2: Be Ethically and Socially Responsible
    • Objective 2.1: Be competent in social and ethical decision making
    • Objective 2.2: Recognize and critically assess her/his actions and those of others within the context of business decision making
  • Goal 3: Be Critical Thinkers
    • Objective 3.1: Structure and synthesize ambiguous information, ana-lyze and interpret information, and be able to transfer these skills across different settings
  • Goal 4: Have the Ability to Integrate across Business Disciplines
    • Objective 4.1: Effectively evaluate the impact and implications of relevant business functions and develop an integrative, interdisciplinary appreciation of business situations, problems and solutions
  • Goal 5: Demonstrate Competence in the Marketing Discipline:
    • Objective 5.1: Understand the concepts and techniques of marketing as they apply to modern organizations
    • Objective 5.2: Be knowledgeable of the different environments in which marketing programs, plans, and strategies are formulated and implemented
    • Objective 5.3: Understand the analytical tools necessary to assist brick-and-mortar and on-line marketing operations of companies
    • Objective 5.4: Develop and carry out a marketing plan for a business